AI Insights · Timothy · April 2023
Top 5 Social Apps on Android in the Middle East, Q1 2023
Discover the performance trends of the top 5 social apps on Android in the Middle East during Q1 2023, including metrics on downloads, revenue, and active users.
In the first quarter of 2023, the top social apps on the Android platform in the Middle East showcased diverse performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at the performance metrics for TikTok, Likee - Short Video Community, Chamet - Live Video Chat, Bigo Live - Live Streaming App, and Tango- Live Stream, Video Chat.
TikTok
TikTok experienced fluctuations in weekly revenue, starting at around $1.4M and peaking at $1.7M in the first week of January. The app's weekly downloads showed an upward trend mid-quarter, reaching approximately 248K in late February. However, weekly active users saw a slight decline from 19.6M to 18.4M throughout the quarter.
Likee - Short Video Community
Likee - Short Video Community had a steady revenue performance, with weekly earnings peaking at $561K in the first week of January. Weekly downloads fluctuated, peaking at 75.5K in mid-January before stabilizing around 41K to 52K. The app's active user base remained relatively stable, starting at 1.5M and decreasing slightly to 1.4M by the end of March.
Chamet - Live Video Chat
Chamet - Live Video Chat saw consistent revenue growth, peaking at $312K in late February. Weekly downloads showed a steady increase, reaching around 34K by the end of January. Active users grew from approximately 140K to 153K over the quarter, indicating a gradual increase in user engagement.
Bigo Live - Live Streaming App
Bigo Live - Live Streaming App experienced a peak in revenue at $349K in late January, followed by fluctuations around the $230K mark. Weekly downloads remained fairly consistent, averaging around 85K, with a peak of 92K in mid-March. Active users hovered around the 960K to 990K range, showing a stable user base throughout the quarter.
Tango- Live Stream, Video Chat
Tango- Live Stream, Video Chat maintained a steady revenue, with weekly earnings ranging from $107K to $142K. Downloads peaked at 25.6K in late January and saw a decline towards the end of the quarter, stabilizing around 8K to 13K. Active users showed a minor decline from 367K to 327K over the period.
These insights illustrate the dynamic nature of the social app market in the Middle East. For more detailed analytics and insights, visit Sensor Tower.
